NFC (Near Field Communication) is a wireless communication protocol that allows the transfer of data over very short distances. In practice, all shoppers have to do is place their mobile telephone within a few centimeters of the NFC chip to obtain additional information on the product
The NFC-tag received two innovation awards in 2012:
- the Gold award in the Shopper Experience category at Equipmag in September, the leading French retail trade show
- the 1st prize for 'Store Equipment' during the 33rd LSA Innovation Awards in December
The "accurate marketing" features a trade that takes into account the diversity of consumer expectations and generalized strategies of segmentation / differentiation.
With SES NFC electronic shelf labels, the service provided to the customer by the store is customizable because its profile is recognized. Thus identified, the client can be guided and supported in their purchases.