Why electronic shelf label?

SES is leading supplier of electronic shelf labeling (ESL) solutions for the food and non-food retail industries.

ESL provides retailers with three key advantages over paper price labels:

Guaranteed price integrity : manual errors are no longer an issue, and the scanned prices at the cash register always match those displayed at the shelf edge. Studies have shown that, where paper labels are used, the price discrepancy rate is well over 4%, resulting in customer dissatisfaction and costly follow-up work for the retailer.
Very significant and consistent reduction in operating costs relating to price changes, complaints management, refunds, fines, etc. This guarantees considerable savings for retailers, who usually operate with very tight profit margins.
Dynamic price updating for margin optimization and enhanced competitiveness: time-of-day and location-driven pricing strategies, planogram management, etc.