NFC (Near Field Communication) is a wireless communication protocol that allows the transfer of data over very short distances. In practice, all shoppers have to do is place their mobile telephone within a few centimeters of the NFC chip to obtain additional information on the product.
The NFC-tag received two innovation awards in 2012:
- the Gold award in the Shopper Experience category at Equipmag in September, the leading French retail trade show
- the 1st prize for 'Store Equipment' during the 33rd LSA Innovation Awards in December
The "accurate marketing" features a trade that takes into account the diversity of consumer expectations and generalized strategies of segmentation / differentiation.
With SES NFC electronic tags , the service provided to the customer by the store is customizable because its profile is recognized. Thus identified, the client can be guided and supported in their purchases.