Case Study

Optimizing pricing policy    

 
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1. The Customer

  • Country: France
  • Business: Convenience & department stores
  • Number of stores: 400 (all formats)
  • Average sales floor area: 350sqm (Monop’) and 2,000sqm (Monoprix)
  • Number of ESLs per store: 5,600 (Monop’) and 18,000 (Monoprix)
  • Departments equipped: All, except clothing 

 

2. Context

Monoprix began installing electronic labels in 2002, mainly to improve the reliability of in- store price display and to optimize allocation significant resources in the segmentation of its customer databases and wished to be able to fine-tune its pricing policy accordingly. In 2010, senior management chose to step up the pace of equipment by installing another 70 stores over a two-year period of labour time. The Group also invests significant resources in the segmentation of its customer databases and wished to be able to fine-tune its pricing policy accordingly. In 2010, senior management chose to step up the pace of equipment by installing another 70 stores over a two-year period. 

 

3. Specific Requirements

Monoprix has always considered in-store user friendliness of the solution to be among its top concerns. Reliability of transmission is also a priority, due to the specific constraints imposed by centre of city store architectures. 

 

The very high integration capability of the SES radio infrastructure enables us to meet the constraints imposed by the complicated architecture of centre of city stores. In the Monoprix of Le Havre, for example, a single antenna easily radiates over both store floors. Bruno Buttafava, Account Director at Wincor-Nixdorf


 

4. Why SES ?

In 2005/2006, Monoprix tested a competing system in 4 of its stores. This system has since been removed, and replaced by the SES solution which best meets the Group’s specific requirements. Store staff particularly appreciate the reliability of its one-way transmission which avoids the need for the fastidious management of receipt acknowledgements and error listings, thereby resulting in significant time savings. 




 

 

5. Implementation

Management of the rollout was handled by Wincor-Nixdorf’s French teams, a long time SES partner. In particular, they coordinated the installation operations in stores with two or more floors. 

 

6. Outcome

With these 70 new stores equipped with electronic labelling, there will be a total of over 200 stores able to easily and systemati- cally apply the increasingly sophisticated and ambitious pricing policy planned at group level. 

 

7. Outlook

Monoprix may wish to complete the equip- ment of its stores with a solution that its teams are now very familiar with, in 2 very different store formats. 

 
 

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