Case Study

Stepping up its price-matching policy

 
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1. The Customer

  • Location: France
  • Business: centrally-located organic food stores • Number of stores: 11
  • Average sales area: 300 m2
  • Number of ESLs per store: 3,000
  • Aisles equipped: all except for the deli, fruit and vegetables and loose food sections 

 

2. Context

Due to the nature of the organic food market, retailers must monitor their competitors’ prices continually. Therefore, price changes are very frequent and the only way of responding fast enough is to use electronic shelf labels. SES’s system updates prices automatically, which guarantees efficient pricing for customers and saves time for staff in the store. Bio C’ Bon very quickly decided to differentiate itself from its competitors by adopting electronic shelf labeling technology, the advantages of which have already been de- monstrated in the food retail industry. 

 

3. Specific Needs

Bio C’Bon was looking for a reliable, easy-to-use system. SES’s solution meets these needs, as it is intuitive and adaptable, and ensures the secure transmission of data to labels. 

 Just because we sell organic products doesn’t mean we have to deprive our- selves of technology, especially since we use much less paper as a result. 

 Sandie OGIER, IT manager at Bio C’ Bon.    

 

 

4. Why SES?

Bio C’Bon was looking for a company able to pro- vide a turnkey solution, a company that could sup- ply and manage all the components that make up an electronic labeling system: radio transmission system, software, mountings, POP advertising, anti-theft system, etc. All of this combined with a flexible logistics execution system (based on a network of local and highly responsive engineering teams) makes SES a very reliable company to work with. 

 

 

 

5. Implementation

The fact that the new computer system integrated so seamlessly into the existing infrastructure was an important factor, which greatly facilitated the smooth running of the project. In fact, SES’s system is compatible with all back- office systems and cash registers, so stores do not need to change their daily routines.

In addition, SES was able to offer very short deli- very lead times, even installing its system in some new stores just a few days before they opened. 

 

 

6. Outcome

Three stores have already been equipped with electronic labels, and the results are up to ex- pectations. Bio C’ Bon now has a fully automated system, which enables it to respond quickly to its competitors’ price initiatives. SES rose to the challenge with success, thanks to its efficient logistics and deployment systems. It will continue to provide operating assistance where required, through its software support and maintenance service. 

 

7. Outlook

Bio C’ Bon now plans to roll out the solution to 4 new stores (which are due to open by the end of the year) and to replace existing systems in other stores on a case-by-case basis. 

 
 

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