The SES solution: a strategic asset for the all-inclusive management of the Comercial Control group's sales policy
Having carried out a study of its procedures, the Comercial Control Group observed that:
To solve these problems, the Group decided to equip its stores with electronic labels. It selected Store Electronic Systems exclusively to carry out the work.
Of the three suppliers competing for the contract, the Comercial Control Group selected Store Electronic Systems exclusively to equip all of its Woolworths and Del Sol stores for several reasons:
Initially, we decided that only a few departments would be equipped with electronic labels but, when we saw the operating benefi ts achieved, we opted to use them in all our departments.Raúl Rodriguez, Director of Operations at the Comercial Control Group
The Comercial Control Group’s sales strategy puts the priority on customer convenience, which means that all effort is made to provide the best service. So the purpose in installing an electronic labeling system was to:
Electronic labels enable us to respond quickly to our competitors’ price strategies and to maintain our low price policy for our customers.Antonio Antunez, Assistant Director of Operations at the Comercial Control Group
In view of the results achieved, the Comercial Control Group plans to continue installing electronic labels in future stores and to reinforce its relationship with Store Electronic Systems.
The SES solution has made our instore staff more effi cient, as they are now able to view management data directly on the shop floor and to make the right decisions on the spot. In addition, we can be sure that all of our stores across the country are implementing the same price policy and, thanks to the rise in productivity that we have achieved, we are able to devote more time to helping our customers.Rodolfo Rodriguez, In-store IT Support Manager