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Consumer benefits
The readability of prices is a primary concern for consumers; size for size, the viewing area of our electronic shelf labels is larger than that of competing products, and the digits are larger. SES also optimizes the visual merchandising of the product offering. The patented Easy-Lock locking system guarantees that labels will not move, and the customizable front face of our labels, combined with our range of accessories, makes it easier to highlight specific products (entry price products and own brands for example).
Supplier guarantees
Retailers can rest assured that the SES product offering is constantly improving to meet their needs. First, because we have continuously been improving our solutions for over 15 years, in close cooperation with top players in the global retail industry. Second, because SES, unlike its competitors, is a structurally profitable business; we can therefore finance long-term, large-scale research programs. Last, because we develop proprietary solutions and have a comprehensive patent portfolio.
Our customers would rather deal with as few people as possible, in order to ensure greater efficiency; SES is the only company to offer a fully comprehensive electronic shelf labeling solution (including mounting systems), thereby preventing the dilution of responsibility. Our customers also value the density of our network ; this guarantees local service, which is often a decisive factor in the retail sector.
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Store benefits
Our ESL solution has been designed by store people for store people ; it doesn't disrupt trade or create system-specific constraints. Using EAN bar codes to initialize ESLs is truely intuitive, thereby ensuring quick ownership by in-store staff ; it also means that ESLs don't have to be disactivated when SKUs are discontinued. The low-frequency radio signal will travel through any obstacle, even concrete; therefore, the store's decor and POP advertising are not affected and the transmission infrastructure doesn't need to be adjusted if the store layout is changed. As the signal is totally reliable, there is no time wasted checking acknowledgment errors.
Unlike competing product offers, our system keeps things simple ; the same type of labels is used throughout the store, regardless of the temperature. And this includes full graphic labels.
An unrivaled total cost of ownership (TCO)
To compare the relative profitability of several labeling solutions, one should look beyond the initial return on investment. We recommend calculating the TCO over the life of the investment. The TCO of our ESL system has regularly been found to be the lowest on the market, when compared with same-generation systems. This is a direct result of the low capital expenditure, combined with the fact that the operating costs are lower than those of other systems.
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